* Luckily, the two are not necessarily mutually exclusive
Hello, I'm Eugene, a non-disruptive design-minded creative copywriter, content strategist, and product marketer.
I make companies sound like human beings (the opposite of soulless corporate zombies) by selecting the most relevant ideas and articulating them in a delightful way — through a well-balanced mix of informative and funny.
Focus. I'm mostly comfortable with digital products, especially technically complex software — but good offline projects excite me just as much. I know enough about product positioning, product marketing and content strategy to launch a project from scratch — and, honestly, it's great fun.
Buzzwords. Product positioning, content strategy, marketing strategy, brand guidelines, tone of voice. Web copy, UX copy, emails, landing pages, blog posts, microcopy, storytelling, content marketing, intelligent SEO, display advertising, video scripts, employer branding,
Philosophy. I very much like to work with people who aim to create something best-in-class and are focused more on providing value rather than on MRR, ARPU and CPC. I'm in love with research and facts and I believe in marketing through compelling arguments rather than manipulative CTAs and fluffy adjectives. I also believe that every company should have a personality, should sound like a human being, and should not be afraid to experiment and try the unconventional — instead of blindly copying from others.
Industries and technologies. Complex tech-driven products. Tools for making stuff. Tools for collaboration, communication, and productivity. Tools for learning stuff. Blockchain and crypto projects. Projects that aim to fix the mess with privacy and ethics.